Case studies

The reasoning, not just the result

Each case study records the decisions in the order they were made, including the trade-offs, what went wrong first, and what would be done differently. They are written to be useful to someone facing the same problem.

All case studies

Published studies

Every study follows the same structure, so two can be compared directly.

The best products begin with the right questions.

Send the business context and the constraint you are working against. I will reply with a direct read on the approach I would take, and whether I am the right person for it.